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Gift cards have become enormously popular among consumers. The cards offer customer convenience, because they can fit into a wallet just like a credit card, and flexibility, because customers can use them whenever they want. What do gift cards offer merchants?

	139 Million adult Americans purchased or received gift cards in 2004.
	$1 out of every $9 shopping dollars were spent on Gift Cards in the 2004 Holiday Season.
	Gift Cards have become a $55 BILLION industry
	Purchases made with gift cards are often 30% - 60% higher than the average ticket.
	Gift cards generate up to 10X more sales than paper certificates.
	Gift cards can be used as refund and store credit alternatives that keep the money in your store.

Offering gift cards is a sure fire way to bring in more sales. Now any business can create customized gift cards featuring their own design. When you apply for a Cardservice merchant account, your personal Cardservice agent will teach you everything you need to know about creating your own Gift Card Program.

The Cardservice^® gift card program can help merchants achieve greater sales volume, higher purchase amounts and can improve their customer loyalty. In addition, consumers who purchase gift cards from a merchant act as a walking advertisement and can greatly enhance awareness of that business establishment.

Start offering gift cards today with a Cardservice merchant account.